I have heard horror stories lately about families that have had family members injured in car accidents and then, within days, received a direct mail solicitation from a law office. In numerous public statements, I have expressed my opinion that these solicitations are not only in violation of the Massachusetts Rules of Professional Conduct, but are also offensive and demean my chosen profession.
In twenty five years, I have handled and litigated hundreds of such claims involving personal injury or death. However, I strongly oppose this “get a case at any cost” tactic. We pride ourselves on our integrity, reputation and the service we provide to our clients. We hope that other lawyers will agree that this type of solicitation should ultimately be prohibited.

Bruce A. Bierhans